It all started out as a part-time jewelry business to earn some extra income as a stay-at-home mom. Beth Taflinger (shown with Donny Osmond) began selling jewelry at church craft shows and other local Charlotte venues in early 2002. Originally, the jewelry stand began as one simple table, but expanded over the years to include home décor and a permanent location at Blacklion. Beth's eye for fashion and hot trends was evident as she was able to find beautiful products that were surprisingly affordable! As the business continued to grow, her once a far-off dream of owning her own store became a reality. With support from her family and friends, she opened up Casual Elegance in Blakeney in 2011! Years later her store has continued to be a success and inspiration to aspiring entrepreneurs.